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Nevada Law Library

Invasion Of Privacy Or Appropriation Of The Name Or Likeness Of Another

In Nevada, the elements for a claim of invasion of privacy or appropriation of the name or likeness of another are:

1.†††††††† Defendant uses the name or likeness of a non-famous person;

2.†††††††† Without the permission of the person;

3.†††††††† The misappropriation of the personís likeness or identity is a personal injury;

4.†††††††† Or gives publicity to a matter concerning the private life of another where the matter is of the kind that would be highly offensive to a reasonable person and it not of legitimate concern to the public; and

4.†††††††† Plaintiff is entitled to compensation for damages for mental anguish and embarrassment for the unwanted use of the private personís name or image.

Kuhn v. Account Control Tech., Inc., 865 F.Supp. 1443, 1448 (D. Nev. 1994); People for the Ethical Treatment of Animals v. Bobby Berosini, Ltd., 895 P.2d 1269, 1278 (Nev. 1995); Montesano v. Donrey Media Grp., 99 Nev. 644, 668 P.2d 1081, 1084 (1983), cert. denied, 466 U.S. 959, 104 S. Ct. 2172, 80 L.Ed.2d 555 (1984) (citing Forsher v. Bugliosi, 26 Cal.3d 792, 163 Cal.Rptr. 628, 608 P.2d 716 (1980); Restatement (Second) of Torts ß 652D (1977).